Following suit of various states (including Illinois) and the federal government, AT&T, is launching an initiative to curb texting and driving.
AT&T’s “Txtng & Drivng … It Can Wait” campaign features parents of young texting-and-driving victims and the final text messages the young drivers received just before they died. The campaign’s theme: “No text is worth dying over.”
The campaign, which will include advertising in 72 shopping malls, also features an online resource center, att.com/txtngcanwait, where educators, parents and teens can download information about texting while driving and sign a pledge not to do it. AT&T also has launched a Facebook application, at facebook.com/att.
Dallas-based AT&T, which serves about 85 million wireless customers, is the second communications company to enter the fray against texting while driving. Verizon Wireless launched its national “Don’t Text and Drive” campaign last year.
The campaign comes as the movement against texting while driving nears critical mass. At least 23 states this year have considered bans on texting while driving; 10 of them restrict texting by novice drivers. Nineteen states and the District of Columbia prohibit texting while driving for all drivers, the Governors Highway Safety Association says.
It will be interesting to see whether this campaign will be effective or not. Texting and driving is clearly showing to be a very dangerous activity. Click here to read the entire article from USA Today.